For online store owners who run Facebook ads

Run your store like it already does 1,000 orders a day.

Launch priceEnds 15 October

The book + a 60-minute 1-on-1 Zoom call with the author (the call alone is $500)

A$53.99Now

A$439After 15 October

Get the book + Zoom call, A$53.99

Online store orders. Not restaurant or delivery orders.

Written by a founder who owns 12 businesses, 7 of them online. The 1,000-Order Playbook is his operating manual in plain words: what to fix first, how to keep your ads paying for themselves, and how to stop cash and shipping from holding you back.

  • A 60-minute 1-on-1 Zoom call with the author about your own store: $500 on its own, free with the book. He emails you within 48 hours to book it.
  • 12 chapters, 12 tools you build for your own store: a store scorecard, a profit model, a weekly ad routine, a 13-week cash plan and more.
  • Instant access. Read it online tonight, on your phone, tablet or computer.
  • 30-day money-back guarantee. If it isn’t for you, email us within 30 days, before you’ve read 10% of it, and you get every cent back.
The 1,000-Order Playbook cover
The plan

The road to 1,000 orders a day.

One step at a time. You don’t have to fix everything at once: the book shows you which part of your store to fix first, then the next, in this order.

  1. Find what’s holding you back

    A 20-minute check shows which of the five parts of your store is the bottleneck right now.Chapter 1

  2. Make every order pay for its ad

    Set your prices, bundles and add-ons so a sale still leaves a profit after you pay Facebook.Chapters 2 and 3

  3. Keep good ads coming

    A weekly routine for making and testing new ads, so you are never waiting for one lucky winner.Chapters 4 and 5

  4. Make sure shipping and cash keep up

    A shipping partner you can hold to account, simple stock rules, and a 13-week cash plan so growth doesn’t empty your bank account.Chapters 6 to 9

  5. Bring customers back, and run it every week

    Emails and repeat orders that make each customer worth more, and one page to run all five parts together.Chapters 10 to 12

Start with the checklist for your first 30 days. How far and how fast you go depends on your store and the work you put in. The book doesn’t promise you a number. It shows you what to do, and in what order.

Plate 1

Look inside before you buy.

No screenshots of anyone’s income. These are real pages from the book, exactly as you read them on your phone.

The contents of The 1,000-Order Playbook in the reader: the introduction, then Chapters 1 to 4, each followed by its tool.
Fig. 1The contents: 12 chapters, and after each one a tool you build for your own store.
Chapter 1’s worked example in the reader: a store doing 130 orders a day, worked through line by line.
Fig. 2Chapter 1’s worked example: Facebook says a sale costs $24, but the real cost is $34.07, so every first order loses $4.07. Then it shows what to fix first.
Chapter 1 in the reader: the ORDER framework, how the five parts of a store feed each other.
Fig. 3Chapter 1 shows how the five ORDER parts feed each other, and which chapters fix each one.
The ORDER Baseline Scorecard in the reader, with boxes to type your numbers into.
Fig. 4The scorecard at the end of Chapter 1. You type your numbers right into the book, and it points you to the chapter to start with.
Plate 2

Why growing an online store gets harder.

The things that got your store this far usually stop working as it grows. Here is what changes:

  1. Spending more on ads stops bringing in orders at the same cost.
  2. Your shipping partner starts running late and sending the wrong items.
  3. Cash gets stuck in stock faster than it comes back.
  4. You become the bottleneck for every decision.

None of that means you are not working hard enough. It means your store needs a system, and that is what this book is about.

Plate 3

Five parts of your store.

The book treats your store as five parts that have to work together. Their first letters spell ORDER, so they are easy to remember:

  1. Offer: what you sell

    Prices, bundles and add-ons that still leave you a profit when you pay for ads.

  2. Reach: your ads

    A steady way to make and test new ads, instead of hoping for one lucky winner.

  3. Delivery: shipping

    Choosing a shipping partner, keeping stock under control, and keeping your promises to customers as orders grow.

  4. Engine: cash

    Planning your cash and paying for stock: the thing that quietly holds a store back long before customers run out.

  5. Retention: repeat buyers

    Emails, texts and follow-ups that bring customers back, so every new order is worth more.

Plate 4

What’s inside.

12 short chapters. Each one ends with something you build for your own store.

  1. Where stores get stuckYou build: a store scorecard
  2. Setting up your offer for paid adsYou build: a price and bundle plan
  3. The numbers that pay for growthYou build: a simple profit model
  4. Organizing and testing your adsYou build: a weekly ad-testing routine
  5. Making new ads every weekYou build: an ad-making kit
  6. Shipping that holds up as you growYou build: a shipping-partner checklist
  7. Stock rules and routines that run without youYou build: your stock rules
  8. Cash flow and a 13-week planYou build: a 13-week cash plan
  9. Paying for stock without running out of cashYou build: a stock-funding guide
  10. Bringing customers backYou build: a customer email calendar
  11. Subscriptions and repeat ordersYou build: a repeat-sales plan
  12. Running all five parts togetherYou build: a one-page dashboard

Plus the ORDER one-page map, a first-30-days checklist and a 60-minute Zoom call with the author. A$53.99 one-time, read it online tonight, 30-day money-back guarantee.

Plate 5

Is this for you?

It is for you if…

  • You already run an online store with steady sales from paid ads, spending roughly $150–$2,000 a day on Facebook.
  • You have hit the point where spending more on ads stops working.
  • You would rather set up a system than collect more tips.

It is not for you if…

  • You haven’t launched a store yet, or you don’t have steady sales.
  • You want a magic button or an agency to do it for you.
  • You’re not willing to change how your store runs.
Plate 6

The 1,000-Order Playbook

The 1,000-Order Playbook cover

This is what you get

  • A 60-minute 1-on-1 Zoom call with the author ($500 on its own), booked by email after you pay
  • 12 chapters, each ending with something you build for your own store
  • A simple profit model (Chapter 3): the most you can pay to win a customer
  • The ORDER one-page map: the whole plan on a single page
  • A first-30-days checklist: what to set up first
  • 30-day money-back guarantee: A$53.99 one-time, read it online tonight on your phone, tablet or computer

Launch priceEnds 15 October

The book + a 60-minute 1-on-1 Zoom call with the author (the call alone is $500)

A$53.99Now

A$439After 15 October

Get the book + Zoom call, A$53.99

The 30-day “try it risk-free” guarantee

Start reading tonight. If it isn’t for you, email us within 30 days and we’ll refund every cent, as long as you’ve read less than 10% of the book (the full terms are in our refund policy). To be clear: this is a money-back guarantee on your purchase. It is not a guarantee of any sales, order volume, or income result. No honest book can promise that.

Plate 7

Common questions.

Is this for beginners?
No. It assumes you already run a store with real orders. If you haven’t launched yet, it isn’t the right place to start.
What exactly do I get, and how?
The book to read online, with the one-page ORDER map and a 30-day checklist, ready the moment you pay, on your phone, tablet or computer. Plus a 60-minute one-on-one Zoom call with the author.
How does the call work?
After you pay, the author emails you within 48 hours to book a 60-minute one-on-one Zoom call about your own store. He takes up to 4 calls a day; if a day is full, you get the next open one. On its own, the call is $500; with the book, it’s free.
Is this another hype product full of big promises?
No. It’s a manual. We make no promises about your results. We teach a method, and the work is yours to do.
Will it work for what I sell?
It’s written to fit most online stores, but every store is different and results vary. You apply it to your own numbers and customers.
What’s the refund policy?
A 30-day money-back guarantee on your purchase, as long as you’ve read less than 10% of the book. Email us and we’ll refund you. The full terms are in our refund policy.

Set up the system.

Stop picking up tips one post at a time. Set up one plan that ties together what you sell, your ads, shipping, cash and repeat buyers.

Get the book + Zoom call, A$53.99

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